• TCJ: The Customer Journey – Episode 2 – Database Gold Mining

TCJ: The Customer Journey – Episode 2 – Database Gold Mining

Just about anyone can click the send button and get an email out to their database. But is it thoughtful, original, and engaging content? Is every behavior along the customer journey being tracked and scored in real-time? Watch Lone Beacon’s newest TCJ (The Customer Journey) episode as Greg Dinetz and [...]

2021-12-13T16:06:43+00:00December 1, 2021|Advertising, Digital Marketing, Email Marketing, enewsletter, TCJ, Videos|
  • A Celebration of Competitors! Thoughts from the 2021 Boston Marathon

A Celebration of Competitors! Thoughts from the 2021 Boston Marathon

We watched out our window as nearly 20,000 runners competed in the Boston Marathon! They share with us a great lesson in life and business: Setting an ambitious goal and having the WILL and DISCIPLINE to achieve it! Are you a competitor or a spectator?  

  • old tech, new tech, shiny new objects

Do You Suffer From “Shiny New Objects Syndrome”?

Marketing technology, or “martech”, is software used to optimize and improve digital marketing efforts. It is now ubiquitous across nearly every industry, and it has changed the way advertising is executed and measured. Yet many businesses report that their martech is not working for them. Why? Dazzling presentations of new software that promises to streamline a [...]

2021-09-30T14:40:04+00:00September 30, 2021|Advertising, Blogs, Business Metrics, Campaigns, Practice Management|
  • Our Tips for Advertising on Facebook

Our Tips for Advertising on Facebook

There’s a reason why over 6 million businesses use Facebook ads to reach their target audiences,[1] but there aren’t many companies figuring out the art and science of using the platform within your vertical to reach the 50+ demographic. We actively study the Facebook advertising landscape, analyze our results, and [...]

2020-07-31T20:15:59+00:00July 31, 2020|Advertising, Facebook, Facebook Advertising|
  • 2020 Marketing Vision

2020 Marketing Vision

2020 Marketing Vision All advisors want the same thing – leads. But, not everyone has the same method for achieving that goal. The benefit of working so closely with our clients is that we can learn how each of our advisors is different from one another in terms of best [...]

2019-12-10T00:49:54+00:00December 10, 2019|Advertising, Blogs, Brand Building|
  • The Anatomy of a Successful Radio Show

The Anatomy of a Successful Radio Show

What elements make for a successful radio show? For some advisors it’s making an emotional connection with the audience, for others it’s giving good news, and for others it’s having strong calls to action throughout the show. What do you get when you combine all of these elements in one [...]

2020-07-31T16:20:44+00:00October 11, 2019|Advertising, Blogs, Brand Building|
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