Why Your Emails Need to Focus

By Marcus Roth, Lone Beacon's Senior Director of Data, Automation & Content. One musician on the street corner is a tune, a few in harmony is a band, working together in concert to delight their wandering listeners, but five musicians all playing their own song with their own artistic intent [...]

Published Article: Generation X – The Forgotten Generation That Financial Advisors Should Remember

  Get smart about engaging with the next set of retirees.   By Craig Foster, Director of Media. This article originally appeared on WealthManagement.com   Generation X to many people is the forgotten generation that falls between the baby boomers and millennials. But this is a generation now entering the [...]

Published Article: Financial Advisors, What’s Your First Impression Like?

  Use all five of your senses when analyzing what you're putting out there for potential clients to see for the first time.   By Mike Schaffman,  VP of Sales and Marketing. This article originally appeared on WealthManagement.com In psychology, a first impression occurs when someone establishes a mental image [...]

Data Isn’t The Holy Grail of Business Until You Know How to Use It

  The truth is that we, as business leaders, put too much pressure on data to solve all our roadblocks and setbacks. Make no mistake, data is the most important marketing currency, and we at Lone Beacon consider it—first-party data especially—our lifeblood. The problem is that many who seek to [...]

2022-11-23T15:50:22+00:00November 23, 2022|Advertising, Blogs, Digital Leads, Digital Marketing, Management|

3 Helpful Ways to Analyze Your Customer’s Journey

By Mike Schaffman, Lone Beacon's Vice President of Sales and Marketing. According to a recent Business Wire survey report, 86% of consumers will leave a brand they were once loyal to after only two to three bad customer experiences.  Customers have countless ways to engage with a brand, making not [...]

2022-11-23T01:26:59+00:00November 23, 2022|Advertising, Blogs, Campaigns, Digital Leads, Digital Marketing, Marketing|

Generation X – The Forgotten Generation Financial Advisors Should Remember

  Image by rawpixel.com on Freepik By Craig Foster, Lone Beacon's Director of Digital Media. Generation X (Gen X) to many people is the forgotten generation that falls between the Baby Boomers and Millennials. But this is a generation that is now entering the prime years for retirement [...]

Buying An Email List Has Massive Downsides in 2022 – Don’t Even Bother

By Marcus Roth, Lone Beacon's Senior Director of Data, Automation & Content. Buying an email list in 2022 no longer has a reasonable benefit when compared to the litany of downsides that come with it. In this article, I will uncover the many downsides of using a purchased list for [...]

Published Article: Do You Truly Understand Your User?

  "If you have to explain the joke, it's not funny."   By Kirby Mack,  VP of Digital Media. This article originally appeared on WealthManagement.com If you did a Google search right now for “Dos and Don’ts of Website Design,” the first page results would give you a combined [...]

Financial Advisors, What’s Your First Impression Like?

By Mike Schaffman, Lone Beacon's Vice President of Sales and Marketing. In psychology, a first impression occurs when someone establishes a mental image of someone they meet for the first time. There are countless ways to create a first impression across a customer’s journey, but one thing is for certain, [...]

Who Says Financial Advisories Can’t Be on the Cutting Edge of Digital Marketing?

  By Craig Foster, Lone Beacon's Director of Digital Media. On October 7th, 2022, Lone Beacon was informed by Meta (formerly Facebook) that we had become one of the first to earn its Meta Certified Company qualification. As Meta stated in the email, “we are so excited to recognize your [...]

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