Why Your Emails Need to Focus

By Marcus Roth, Lone Beacon's Senior Director of Data, Automation & Content. One musician on the street corner is a tune, a few in harmony is a band, working together in concert to delight their wandering listeners, but five musicians all playing their own song with their own artistic intent [...]

Data Isn’t The Holy Grail of Business Until You Know How to Use It

  The truth is that we, as business leaders, put too much pressure on data to solve all our roadblocks and setbacks. Make no mistake, data is the most important marketing currency, and we at Lone Beacon consider it—first-party data especially—our lifeblood. The problem is that many who seek to [...]

2022-11-23T15:50:22+00:00November 23, 2022|Advertising, Blogs, Digital Leads, Digital Marketing, Management|

3 Helpful Ways to Analyze Your Customer’s Journey

By Mike Schaffman, Lone Beacon's Vice President of Sales and Marketing. According to a recent Business Wire survey report, 86% of consumers will leave a brand they were once loyal to after only two to three bad customer experiences.  Customers have countless ways to engage with a brand, making not [...]

2022-11-23T01:26:59+00:00November 23, 2022|Advertising, Blogs, Campaigns, Digital Leads, Digital Marketing, Marketing|

Technology Has Created Winners Since the Discovery of Fire – Financial Advisors Should Take Note

  There are still firms in the financial industry that are barely dipping their toe into the digital space. The notion that engaging in digital is an option and not a necessity today is dangerous. Whether we recognize it or not, we’re all in the digital business and we live in [...]

2022-11-18T20:23:39+00:00November 18, 2022|Blogs, Management|

We Know Who Your Next Client Is!

We’ve spent the last 10 years mining first-party data exclusively in the financial world. And after hundreds of millions of data points and years of provable results, we can tell you who your next big client will be. Imagine having 1,000 people in your database and knowing the [...]

2022-11-10T19:48:52+00:00November 10, 2022|Blogs, Marketing, Videos, Vlogs|

Generation X – The Forgotten Generation Financial Advisors Should Remember

  Image by rawpixel.com on Freepik By Craig Foster, Lone Beacon's Director of Digital Media. Generation X (Gen X) to many people is the forgotten generation that falls between the Baby Boomers and Millennials. But this is a generation that is now entering the prime years for retirement [...]

Cut Your Closing Time in Half!

We’ve spent years studying first-party data to make it monetizable. After literally millions of emails the verdict is in... and it’s empirical. Thoughtful, authentic, and consistent email nurturing is creating billions in production for some of the most successful firms in America. And it’s cutting their closing time [...]

2022-11-04T21:33:06+00:00November 4, 2022|Blogs, Marketing, Videos, Vlogs|

Buying An Email List Has Massive Downsides in 2022 – Don’t Even Bother

By Marcus Roth, Lone Beacon's Senior Director of Data, Automation & Content. Buying an email list in 2022 no longer has a reasonable benefit when compared to the litany of downsides that come with it. In this article, I will uncover the many downsides of using a purchased list for [...]

Who Do You Trust?

Trust and ease are the two most important factors in business and in life. You can talk all you want about your process and products, but if your prospects and clients don’t trust you, your financial advisory will face an uphill battle… and if you find yourself saying, [...]

2022-10-24T20:54:01+00:00October 24, 2022|Blogs, Marketing, Videos, Vlogs|

Financial Advisors, What’s Your First Impression Like?

By Mike Schaffman, Lone Beacon's Vice President of Sales and Marketing. In psychology, a first impression occurs when someone establishes a mental image of someone they meet for the first time. There are countless ways to create a first impression across a customer’s journey, but one thing is for certain, [...]

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