Webinars: A Case Study

An In-Person Event Alternative for Financial Advisors June 2020 Study INTRODUCTION Why Did We Perform This Study? Lone Beacon has been executing campaigns in the digital space for over 6 years now. Webinars were always a part of the digital marketing ecosystem, however their rise in popularity over recent months [...]

2020-10-04T13:25:25+00:00June 26, 2020|Blogs, Case Study, webinar|

What Are Clients Looking for Post–COVID-19?

By John Capuano Five questions (and answers) that may better inform your client communications in the new normal. Understanding consumers' behavior toward media and their buying habits as they relate to financial decisions has never been more important. Eliminating the guesswork regarding people's preferences for content and media choices since [...]

2021-08-27T18:02:40+00:00June 25, 2020|Blogs, Published Articles, WealthManagement.com, webinar|

Have No Fear, Captain Retirement Is Here!

Lone Beacon’s latest platform puts a fun twist on standard Retirement advertising by personifying a solid financial plan as a superhero character - Captain Retirement! Along with his heroic antics, we’ve also created a wide breadth of marketing materials that detail his triumph over common retirement obstacles. The Captain Retirement [...]

2020-06-22T16:47:05+00:00June 22, 2020|Blogs, Digital Marketing, Email Marketing|

How Lone Beacon Works From Home

Today marks 3 months that Lone Beacon has been working from home. Read what our Vice President of Operations, Stephanie Sjoblom, has to say about her work from home experience and the plan to reopen our office. What’s your role? I’m Vice President of Operations. There are two parts to [...]

2020-06-12T19:26:31+00:00June 12, 2020|Blogs, lifestyle, Lone Beacon|

How Will Your Office Reopen?

America’s grand reopening has begun, and this could not be a more welcome event for many business owners. Advisors may have been doing fine with video and phone meetings, but the opportunity to open the office is likely welcomed. Just as advisors must provide a sense of security and reliability [...]

2020-07-31T16:24:26+00:00May 22, 2020|Blogs, Community Engagement, Crisis Management|

New Facebook Advertising Opportunities

As social distancing measures prevent people from seeing their friends and family and lead to a sense of isolation, more Facebook users are messaging, posting, and consuming content. Facebook is currently experiencing record usage but decreased advertising demand. What does this mean? Opportunity. The travel and film industries have made [...]

2020-08-12T19:30:35+00:00May 16, 2020|Blogs, Digital Marketing, Facebook Advertising|

The COVID-19 Resource Hub

People are watching, listening to, and reading the news more than usual right now. When record daily drops dominate headlines and every minute brings new information about COVID-19, people become overwhelmed with the amount of information out there. As a thought leader, an advisor can take an overwhelming amount of [...]

2020-07-31T16:24:32+00:00May 8, 2020|Blogs, Crisis Management|

The “Stronger Together” Program: Engaging and Supporting Local Communities

Advisors can’t hold in-person events or meetings, but the retirees’ and pre-retirees’ need for financial guidance has never been greater. At this time, many Americans are also looking to support local businesses and first responders. In response to these challenges, Lone Beacon is launching our “Stronger Together” referral program platform [...]

2020-07-31T16:22:50+00:00May 1, 2020|Blogs, Community Engagement, leadership|
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