The “Stronger Together” Program: Engaging and Supporting Local Communities
Advisors can’t hold in-person events or meetings, but the retirees’ and pre-retirees’ need for financial guidance has never been greater. At this time, many Americans are also looking to support local businesses and first [...]
The Marketing Ecosystem Doesn’t Stop In Times of Crisis
At a time when everyone is looking for information about the impact of the coronavirus and what they can do about it, financial advisors can be an important source of information. Whether they’re offering [...]
Running the Coronavirus Marathon: What’s your Strategy?
Today is Patriot’s Day in Massachusetts, and the best day of the year to live in Boston. It commemorates the battles of Lexington and Concord, but it’s also known as THE best party day [...]
Our Facebook Advertising Best Practices
Digital advertising practices were already changing at record speed and are changing even more during the coronavirus crisis. Financial advisors must adapt quickly to a world where traditional dinner seminars and mailers are going [...]
Webinars: Embracing the “New Normal”
We have all recognized the necessity of embracing digital and virtual options to more efficiently communicate with our staff, clients, and prospects. The need to replace dinner seminars and live workshops with a digital [...]
Lone Beacon’s Work from Home Tips
Even though we’re all used to communicating with clients and colleagues over phone and email, it can be difficult to doing so exclusively while isolated. If you’ve suddenly found yourself working from home during [...]
Financial Advisors: Present Yourself As a Thought Leader in a Crisis
Crises can create mass panic, but they can also create leaders. At a time when the media offers a constant and often overwhelming amount of information and conflicting messages, financial advisors can be an [...]
Email Marketing: Avoiding Fatigue and Protecting Email Reputation
We interviewed Don Kwak, our Director of Marketing Technology and Analytics, to find out about Lone Beacon’s strategic approach to email marketing. Email marketing is an essential part of the marketing ecosystem: It can [...]
7 Steps for Email Marketing Success
Email marketing has huge ROI potential - $42 for every $1 spent.[1] We’ve developed an email marketing philosophy and best practices over the years and have seen significant results for our clients. We interviewed [...]
