• old tech, new tech, shiny new objects

Do You Suffer From “Shiny New Objects Syndrome”?

Marketing technology, or “martech”, is software used to optimize and improve digital marketing efforts. It is now ubiquitous across nearly every industry, and it has changed the way advertising is executed and measured. Yet many businesses report that their martech is not working for them. Why? Dazzling presentations of new software that promises to streamline a [...]

2021-09-30T14:40:04+00:00September 30, 2021|Advertising, Blogs, Business Metrics, Campaigns, Practice Management|
  • business planning for 2022

2022 Is Here! Are You Prepared?

There are less than 50 business days left in the year (we don't count anything after Thanksgiving), are you still focused on 2021? Make sure you're using the final days of 2021 to go "all in" on your 2022 business plan. Watch John Capuano's latest video on why the time [...]

2021-11-30T20:13:41+00:00September 24, 2021|Business Metrics, Vlogs|

Introducing “The Eye” from Lone Beacon: More Data and More Analysis Delivered to Financial Advisors Everywhere

The Basic Facts: The Eye is the first and only web-based reporting software that integrates all of an advisory's marketing. The Eye allows Lone Beacon to mine and learn from the data we have, resulting in better decisions that give our advisors a competitive edge. The Eye is available through [...]

2021-06-16T12:57:18+00:00June 16, 2021|Business Metrics, Content Creation, Marketing|
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