• old tech, new tech, shiny new objects

Do You Suffer From “Shiny New Objects Syndrome”?

Marketing technology, or “martech”, is software used to optimize and improve digital marketing efforts. It is now ubiquitous across nearly every industry, and it has changed the way advertising is executed and measured. Yet many businesses report that their martech is not working for them. Why? Dazzling presentations of new software that promises to streamline a [...]

2021-09-30T14:40:04+00:00September 30, 2021|Advertising, Blogs, Business Metrics, Campaigns, Practice Management|

Want High-Quality, Low-Cost Leads? Wish Your Prospective Client a Happy Birthday

One of our most successful marketing campaigns has been the Important Birthdays Package, which uses content relevant to high net worth prospects nearing retirement to build advisors’ credibility and drive low-cost leads. Using Facebook’s birthday filter, we can run highly targeted campaigns on a small budget that produce significant returns: [...]

2021-08-26T13:25:58+00:00April 30, 2021|Campaigns, Digital Leads|
Go to Top