Why Your Emails Need to Focus

By Marcus Roth, Lone Beacon's Senior Director of Data, Automation & Content. One musician on the street corner is a tune, a few in harmony is a band, working together in concert to delight their wandering listeners, but five musicians all playing their own song with their own artistic intent [...]

Buying An Email List Has Massive Downsides in 2022 – Don’t Even Bother

By Marcus Roth, Lone Beacon's Senior Director of Data, Automation & Content. Buying an email list in 2022 no longer has a reasonable benefit when compared to the litany of downsides that come with it. In this article, I will uncover the many downsides of using a purchased list for [...]

Welcome Email Sequences Reduce Sales Cycles for Financial Advisories

By Marcus Roth, Lone Beacon's Senior Director of Data, Automation & Content. While analyzing the year-to-date success of our client’s ability to convert new business, our research uncovered an illuminating statistic which proved true for multiple clients. The research showed that clients utilizing Lone Beacon Emersion sequences, otherwise known as [...]

Shrink Your Playbook for More Effective Marketing

We see so many in the financial industry try to compete with "siloed" marketing tech. Without platforms and people working together, it gets expensive...and inefficient. Watch my 1-minute video to learn why it's important to consolidate your tech and shrink your marketing playbook.

Do You Know How Recent iOS Changes Will Affect Your Email Marketing?

Apple iOS 15 changes have been officially rolled out and have begun to effect all Apple devices using the Mail app. As such, scoring in the email marketing game has changed. Check out John Capuano's 1-minute video below to learn more.

2022-04-14T13:52:48+00:00April 13, 2022|Business Metrics, Digital Marketing, Email Marketing, Vlogs|

Big Changes to Email Marketing in iOS 15

By Marcus Roth, Senior Director of Data, Automation & Content The Problem and How The World Is Affected: Apple iOS 15 changes have been officially rolled out and have begun to effect all Apple devices using the Mail app. Since most Apple users utilize the Mail app to view their [...]

The End-to-End Support Many Advisories are Missing

By Mike Schaffman, Vice President of Sales & Marketing at Lone Beacon Advisors who can see the parallels that exist between the servicing of their clients and the sales and marketing engines that lift their overall business are primed for strategic growth. Why? Because the value clients see in a [...]

TCJ Episode 6: Ranking the Top 5 Hottest Leads for Advisors – Referrals

Over the course of the coming weeks, Mike & Greg will be ranking their top 5 hottest types of prospect leads that advisors receive, and how specific marketing strategies built around each one can generate more revenue. When it comes to referral prospects, there's really no hotter lead for an [...]

2022-02-18T16:27:18+00:00February 18, 2022|Email Marketing, Lead Generation, TCJ, Videos|

TCJ: The Customer Journey – Episode 3 – The Live Event Marketing Ecosystem

The new era of event lead aggregation is here. Despite unprecedented technological advancements, many advisories use the exact same process from decades ago when marketing their live events with a heavy reliance on direct mail. Watch the latest TCJ episode to see Greg and Mike’s take on applying [...]

2022-10-17T20:06:18+00:00December 16, 2021|Email Marketing, Event Marketing, TCJ, Videos|

TCJ: The Customer Journey – Episode 2 – Database Gold Mining

https://youtu.be/TmTuZPQiSrE Just about anyone can click the send button and get an email out to their database. But is it thoughtful, original, and engaging content? Is every behavior along the customer journey being tracked and scored in real-time? Watch Lone Beacon’s newest TCJ (The Customer Journey) episode as Greg Dinetz [...]

Go to Top