Generation X – The Forgotten Generation Financial Advisors Should Remember

  Image by rawpixel.com on Freepik By Craig Foster, Lone Beacon's Director of Digital Media. Generation X (Gen X) to many people is the forgotten generation that falls between the Baby Boomers and Millennials. But this is a generation that is now entering the prime years for retirement [...]

The Facts About Real World Marketing for the Financial Advisory in the 21st Century

Hint...We live in a digital age Attention financial industry: It’s time to invest in your own future. You might have noticed that every one of your prospects and clients are glued to a smartphone. So, why is the industry who wants people to invest “for the long-term” so quick to [...]

Tips to Improve Your Social Media Presence

Having an up-to-date and robust social media presence is an inexpensive and effective way for advisors and institutions to boost their visibility to potential customers and existing clients who may not know who you are or what your business is all about. It is an important element in the 21st [...]

2022-04-15T16:00:45+00:00April 15, 2022|Advertising, Brand Building, Facebook, Marketing|

The Curious Case of Facebook Leads and Email Nurturing for Advisors

One of the more interesting takeaways Lone Beacon has discovered through our data science initiatives is the way Facebook leads act after opting into a form. The technology we use for our clients allow us to monitor the interest levels of prospects and clients by tracking their online actions and [...]

2021-10-14T14:18:58+00:00October 14, 2021|Email Marketing, Facebook, Lead Generation|

Immersion to Conversion Webinar

Immersion to Conversion Webinar: How Elite Advisors Generate & Close Digital Business As industry leading experts, Lone Beacon helps elite financial advisors across across the country grow their business with proven marketing strategies focused on the various touchpoints of a prospects journey to becoming a [...]

Our Tips for Advertising on Facebook

There’s a reason why over 6 million businesses use Facebook ads to reach their target audiences,[1] but there aren’t many companies figuring out the art and science of using the platform within your vertical to reach the 50+ demographic. We actively study the Facebook advertising landscape, analyze our results, and [...]

2020-07-31T20:15:59+00:00July 31, 2020|Advertising, Facebook, Facebook Advertising|
  • Financial Advisor Facebook Advertising

Financial Advisor Social Media Marketing

Social Media Marketing Build Your Reputation, Educate, Entertain Whether you know it or not, YOU are in the digital business. Digital platforms connect everything you do every day, and it’s how your prospects communicate, learn, get entertained, and make decisions. Elite advisories incorporating digital into every single thing [...]

2019-01-21T17:55:41+00:00January 21, 2019|Blogs, Facebook, Facebook Advertising|

Increase Your Leads Without Increasing Your Budget Via Facebook

Apr 27, 2018 By John Capuano and Stephanie Sjoblom As the digital landscape forces traditional media consumption habits to change, it’s more important than ever to employ a “media mix.” Since radio is so routinely used among financial advisors, we want to illustrate how the use of Facebook in concert [...]

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