Why Your Emails Need to Focus

By Marcus Roth, Lone Beacon's Senior Director of Data, Automation & Content. One musician on the street corner is a tune, a few in harmony is a band, working together in concert to delight their wandering listeners, but five musicians all playing their own song with their own artistic intent [...]

Published Article: Generation X – The Forgotten Generation That Financial Advisors Should Remember

  Get smart about engaging with the next set of retirees.   By Craig Foster, Director of Media. This article originally appeared on WealthManagement.com   Generation X to many people is the forgotten generation that falls between the baby boomers and millennials. But this is a generation now entering the [...]

Published Article: Financial Advisors, What’s Your First Impression Like?

  Use all five of your senses when analyzing what you're putting out there for potential clients to see for the first time.   By Mike Schaffman,  VP of Sales and Marketing. This article originally appeared on WealthManagement.com In psychology, a first impression occurs when someone establishes a mental image [...]

3 Helpful Ways to Analyze Your Customer’s Journey

By Mike Schaffman, Lone Beacon's Vice President of Sales and Marketing. According to a recent Business Wire survey report, 86% of consumers will leave a brand they were once loyal to after only two to three bad customer experiences.  Customers have countless ways to engage with a brand, making not [...]

2022-11-23T01:26:59+00:00November 23, 2022|Advertising, Blogs, Campaigns, Digital Leads, Digital Marketing, Marketing|

We Know Who Your Next Client Is!

We’ve spent the last 10 years mining first-party data exclusively in the financial world. And after hundreds of millions of data points and years of provable results, we can tell you who your next big client will be. Imagine having 1,000 people in your database and knowing the [...]

2022-11-10T19:48:52+00:00November 10, 2022|Blogs, Marketing, Videos, Vlogs|

Generation X – The Forgotten Generation Financial Advisors Should Remember

  Image by rawpixel.com on Freepik By Craig Foster, Lone Beacon's Director of Digital Media. Generation X (Gen X) to many people is the forgotten generation that falls between the Baby Boomers and Millennials. But this is a generation that is now entering the prime years for retirement [...]

Cut Your Closing Time in Half!

We’ve spent years studying first-party data to make it monetizable. After literally millions of emails the verdict is in... and it’s empirical. Thoughtful, authentic, and consistent email nurturing is creating billions in production for some of the most successful firms in America. And it’s cutting their closing time [...]

2022-11-04T21:33:06+00:00November 4, 2022|Blogs, Marketing, Videos, Vlogs|

Buying An Email List Has Massive Downsides in 2022 – Don’t Even Bother

By Marcus Roth, Lone Beacon's Senior Director of Data, Automation & Content. Buying an email list in 2022 no longer has a reasonable benefit when compared to the litany of downsides that come with it. In this article, I will uncover the many downsides of using a purchased list for [...]

Who Do You Trust?

Trust and ease are the two most important factors in business and in life. You can talk all you want about your process and products, but if your prospects and clients don’t trust you, your financial advisory will face an uphill battle… and if you find yourself saying, [...]

2022-10-24T20:54:01+00:00October 24, 2022|Blogs, Marketing, Videos, Vlogs|
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