Tips to Improve Your Social Media Presence

Having an up-to-date and robust social media presence is an inexpensive and effective way for advisors and institutions to boost their visibility to potential customers and existing clients who may not know who you are or what your business is all about. It is an important element in the 21st [...]

2022-04-15T16:00:45+00:00April 15, 2022|Advertising, Brand Building, Facebook, Marketing|

Is Texting Part of Your Marketing Playbook?

Savvy business owners and organizations understand the importance of text marketing to engage their customers and build brand awareness. It’s no secret that people are almost always attached to their phones, even the 50+ demographic. According to Pew Research, 97% of U.S. adults say they own a cellphone1. Additionally, data [...]

2022-03-28T14:08:33+00:00March 26, 2022|Digital Marketing, Event Marketing, Marketing|

Are You Monetizing Your Website?

It should come as no surprise how important a great looking, functional website is in 2022, yet SO MANY cut corners on theirs. Yours SHOULD be making you money, and providing incredible insight into your business. Check out this 2-minute video.

2022-03-23T19:08:30+00:00March 23, 2022|Lead Generation, Marketing, Vlogs, Web Design|

Your Tech Stack: When Less is More

It’s easy to see the next piece of shiny new tech and think it’s going to solve your problem, but have you considered how it will integrate with your current tech stack? Do you have a team in place to use it properly? Click below to learn why chasing the [...]

2022-03-17T15:59:09+00:00March 17, 2022|Digital Marketing, Marketing, Vlogs|

Dissecting the Dangers Of “Classic Internet Marketing” Copywriting

By Marcus Roth, Director of Marketing Automation & Analytics There are many ways to draft high converting marketing copy on newsletters and sales pages. Over the early development of the internet, one style of copywriting quickly rose to the top of the heap. In this article, we’re going to break [...]

How Do Your Consumers Feel? Ask Them!

Lone Beacon conducts multiple consumer surveys every year with the goal of gaining a deeper understanding about the specific demographic we target: High-net-worth people between the ages of 50 and 65. It gives us invaluable insight that influences how we conduct business. If you want to truly understand the consumers [...]

2022-02-17T14:58:54+00:00February 17, 2022|Advertising, Marketing, Videos, Vlogs|

The New Era of Event Lead Aggregation

Dinner seminars and workshops have been a staple of the financial world to attract new clients for ages, and while the global pandemic may have caused some disruptions, forward thinking financial advisors and institutions changed the way they marketed them, focusing more on digital marketing instead of solely relying on [...]

2022-02-23T18:53:24+00:00February 11, 2022|Blogs, Digital Marketing, Event Marketing, Marketing|

What Does Google’s Ad Changes Mean for Your Marketing Campaign?

By Lone Beacon Digital Media Manager Craig Foster A few months back, Google announced that on June 30, 2022, advertisers will no longer be able to create or edit expanded text ads. In Google’s words, “This change will help simplify the way you create Search ads and make it easier [...]

2022-01-28T15:41:35+00:00January 28, 2022|Blogs, Digital Leads, Digital Marketing, Lead Generation, Marketing|

When You Try to Reach Everybody, You Reach Nobody

Most marketers are afraid to miss any potential prospects and therefore cast a wide net, trying to capture everybody. The problem is, when you try to reach everybody, you reach nobody. At Lone Beacon, we're always preaching that more specific and targeted marketing efforts lead to greater success. Check out [...]

2022-01-27T21:04:20+00:00January 26, 2022|Lead Generation, Marketing, Vlogs|

Understanding the Latest Trends in Financial Services Marketing

Like everything else in our world, marketing in the financial services industry is anything but static: It is constantly evolving and those who want to be successful in this space must understand how the consumer they are trying to reach is different today than they were even two or three [...]

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