The customer journey is all about a user’s experience with a company’s brand and product or service. Make it a positive, revenue generating experience by implementing the Little Red Book of Retirement. Check out Lone Beacon’s latest TCJ episode below to learn more!
What are we going to do with all these fruitcakes? You may not be lucky enough to get Bubby’s fruitcake this year…but maybe it’s for the best. Peace and Joy from Lone Beacon!
The new era of event lead aggregation is here. Despite unprecedented technological advancements, many advisories use the exact same process from decades ago when marketing their live events with a heavy reliance on direct mail. Watch the latest TCJ episode to see Greg and Mike’s take on applying digital to [...]
Just about anyone can click the send button and get an email out to their database. But is it thoughtful, original, and engaging content? Is every behavior along the customer journey being tracked and scored in real-time? Watch Lone Beacon’s newest TCJ (The Customer Journey) episode as Greg Dinetz and [...]