Financial Advisor Social Media Marketing

Social Media Marketing

Build Your Reputation, Educate, Entertain

Whether you know it or not, YOU are in the digital business. Digital platforms connect everything you do every day, and it’s how your prospects communicate, learn, get entertained, and make decisions. Elite advisories incorporating digital into every single thing they do have a measurable advantage.

“We’re huge fans of Facebook advertising. We recognized early on that the only options for Financial Advisors were boilderplate. More importantly, the Facebook campaigns are not integrated into their general marketing, their websites, or their personal brands. We saw this as a huge opportunity. So we worked with some of the best digital ad agencies in America for over a year, and then tested our platform for months until we knew no one could compare to our results.” John Capuano, Co-Founder Lone Beacon

Contact Us To Learn More About Facebook Advertising

Financial Advisor Social Media Marketing

  • Lone Beacon’s Unmatched Digital Team’s Qualifications

Lone Beacon’s Unmatched Digital Team’s Qualifications

Financial advisors are flocking to the digital media space, but many don’t have the expertise or time to master it. Across our team, Lone Beacon has over 14 official Facebook & Google certifications! Their expertise puts us ahead of the pack and allows Lone Beacon to deliver consistent digital leads [...]

  • Immersion to Conversion Webinar

Immersion to Conversion Webinar

Immersion to Conversion Webinar: How Elite Advisors Generate & Close Digital Business As industry leading experts, Lone Beacon helps elite financial advisors across across the country grow their business with proven marketing strategies focused on the various touchpoints of a prospects journey to becoming a [...]

  • Our Tips for Advertising on Facebook

Our Tips for Advertising on Facebook

There’s a reason why over 6 million businesses use Facebook ads to reach their target audiences,[1] but there aren’t many companies figuring out the art and science of using the platform within your vertical to reach the 50+ demographic. We actively study the Facebook advertising landscape, analyze our results, and [...]

  • New Facebook Advertising Opportunities

New Facebook Advertising Opportunities

As social distancing measures prevent people from seeing their friends and family and lead to a sense of isolation, more Facebook users are messaging, posting, and consuming content. Facebook is currently experiencing record usage but decreased advertising demand. What does this mean? Opportunity. The travel and film industries have made [...]

  • Our Facebook Advertising Best Practices

Our Facebook Advertising Best Practices

Digital advertising practices were already changing at record speed and are changing even more during the coronavirus crisis. Financial advisors must adapt quickly to a world where traditional dinner seminars and mailers are going the way of the dodo. Luckily, Lone Beacon has been steadily expanding its Facebook advertising practices [...]

  • The Power of a Funnel Campaign

The Power of a Funnel Campaign

At Lone Beacon, we provide our clients with timely, quality, relevant content, as well as strategies for how to use it. We recently used short and long-form content in a three-tiered funnel campaign which pushed people down the marketing funnel from the awareness stage to the decision stage. We knew [...]

  • Our “Birthday” Campaign

Our “Birthday” Campaign

In our quest to bring down the cost of leads and make full use of our high-quality content, we decided to run Facebook campaigns targeting high net worth individuals turning an age significant to financial advisors – 59 ½. The idea was simple: At 59 ½, anyone with a 401(k), [...]

Facebook Advertising with John

Check out John's latest video where he discusses Facebook Advertising and why it's important to include in your media mix. 

  • Financial Advisor Facebook Advertising

Financial Advisor Social Media Marketing

Social Media Marketing Build Your Reputation, Educate, Entertain Whether you know it or not, YOU are in the digital business. Digital platforms connect everything you do every day, and it’s how your prospects communicate, learn, get entertained, and make decisions. Elite advisories incorporating digital into every single thing [...]

Increase Your Leads Without Increasing Your Budget Via Facebook

Apr 27, 2018 By John Capuano and Stephanie Sjoblom As the digital landscape forces traditional media consumption habits to change, it’s more important than ever to employ a “media mix.” Since radio is so routinely used among financial advisors, we want to illustrate how the use of Facebook in concert [...]

  • 4 Critical Lessons for Financial Advisors to Win at Facebook Advertising

4 Critical Lessons for Financial Advisors to Win at Facebook Advertising

Facebook is one of the newest platforms in the wild wild west of digital marketing. The potential to capture and convert qualified prospects is enormous, but you must be prepared to strategically compete. (Published as Four Facebook Advertising Lessons for Advisors) Written By: Don Kwak, Digital Marketing Manager at Lone [...]

  • Cambridge Analytica Facebook Scandal 

Takeaways for Marketers from the Cambridge Analytica – Facebook Scandal 

By now, we’ve all seen the story about how Cambridge Analytica bought records of 50 million Facebook users and is being accused of violating Facebook’s privacy protection policies. So, what’s really going on, and what does it mean for Facebook as an advertising platform?  The Story So Far  There are [...]

  • Infographic: Generate Lead Via Facebook

Infographic: Generate Lead Via Facebook

It’s no secret that Facebook holds great potential to efficiently deliver leads to advisors. Our Facebook platform has generated remarkable leads for our advisors, while branding their firms to a high-net-worth audience. How do we do it? Hard work, a smart digital team, and NO fluff. Find out what makes [...]

2019-01-21T17:55:41+00:00January 21, 2019|Blogs, Facebook, Facebook Advertising|
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