Over the course of the past few weeks, Mike & Greg have ranked their top 5 hottest types of prospect leads that advisors receive, and how specific marketing strategies built around each one can generate more revenue.

Their final pick is first party data acquisition. Gathering first party data via content marketing, in which you gather prospect data in return for something like an educational guide, is an efficient and inexpensive way to get people into your sales funnel. Depending on the content, it is also a great way to target a niche audience, such as women or high-net-worth individuals.

Watch this week’s latest TCJ (The Customer Journey) episode to learn more about Mike & Greg’s next draft choice: First party data acquisition!