Over the course of the coming weeks, Mike & Greg will continue ranking their top 5 hottest types of prospect leads that advisors receive, and how specific marketing strategies built around each one can generate more revenue.

Event leads are a critical part of any financial advisor or institution’s external marketing initiatives. Those who attend your events are making a commitment to hear you speak and is your chance to be eyeball-to-eyeball with them to show your expertise and convince them to do business with you.

Watch this week’s latest TCJ (The Customer Journey) episode to learn more about Mike & Greg’s next draft choice: Event Leads!