Over the course of the coming weeks, Mike & Greg will continue ranking their top 5 hottest types of prospect leads that advisors receive, and how specific marketing strategies built around each one can generate more revenue.

Broadcasting platforms, such as radio and television, are great tools to generate the elements that make for successful marketing: Reach, frequency, and impressions. They can help prospects feel they have built a relationship with you over time, an important part of the customer journey.

Watch this week’s latest TCJ (The Customer Journey) episode to learn more about Mike & Greg’s next draft choice: Broadcasting platforms!