Lone Beacon works with some of the biggest financial advisory offices and institutions across the country, but whether your business is big or small, it’s crucial to have a great looking and functional website that not only helps you put your best digital foot forward to those who visit, but one that actually puts money in your coffers.

Your Website Should be Your Largest Source of Lead Generation
When prospects visit your website, it’s important to make it easy for them to get in touch with you by providing their contact details. Providing contact submission forms across multiple pages of your website, downloadable guides and white papers, and educational videos and webinars are a great way to entice people who visit your website to provide you with some of their basic contact information.

Your Website Can Teach You About What is Most Important to Your Prospects
If you ran a department store, you’d want to know what departments were generating the most business. It should be the same with your website: It’s important to analyze the most popular pages and content on your site, what cities and towns people who visit are coming from, and if they are returning to your site multiple times. Understanding this data can help your tailor future marketing and let you know who you should be targeting.

Your Website Should be Accessible to Everyone
The Americans with Disabilities Act (ADA) became law in 1990 and regulations around accessibility standards have been revised ever since. Lawsuits alleging websites don’t comply with ADA standards have been on the rise, so it’s imperative your website is designed and operated with these standards in mind.

Additionally, mobile accounts for about half of web traffic worldwide, about 54.4% in Q4 of 2021. When designing a website, it’s important to be cognizant of not only how your website looks on a desktop or tablet, but that it looks great and is fully functional for mobile as well. Having a website that looks great on a desktop but is not functional or is extremely slow on a mobile device can be a killer and risks you losing out on new business.

If you have questions about your website, or want to learn more about great looking, functional web design, Lone Beacon can help.

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