NEWS, BLOGS, AND VLOGS
Want High-Quality, Low-Cost Leads? Wish Your Prospective Client a Happy Birthday
One of our most successful marketing campaigns has been the Important Birthdays Package, which uses content relevant to high net worth prospects nearing retirement to build advisors’ credibility and drive low-cost leads. Using Facebook’s birthday filter, we can run highly targeted campaigns on a small budget that produce significant returns: A typical campaign spends $250, and one of our most successful campaigns delivered 47 leads, for [...]
Our “Core Four” Steps to Financial Marketing Success
We believe in a tight playbook. This allows us to execute the things we offer in world class fashion, and connect them all to deliver results that set a new bar in the world of financial marketing. Here are our “core four[1]” steps to financial marketing success. Killer Website If you haven’t noticed most, if not all, of your clients don’t let go of their smartphones. [...]
Success Story: Digital Seminar Marketing
The fate of in-person seminars is constantly evolving which means your marketing efforts also need to evolve. Let’s compare the cost of marketing 12 in-person seminars two different ways: Marketing 12 seminars with direct mailers cost $33,000. Marketing 12 seminars through digital platforms cost $14,120. That’s a pretty big cost difference, but what about quality of leads? In this case, the more expensive option is not [...]
Success Story: Advisor Production Growth
While we might not have realized it at the start of the pandemic, our worlds have fundamentally changed. The shifts that have occurred in the past year will forever impact the way we communicate in our personal and professional lives, the way we shop, consume entertainment, and our need for constant and reliable information. We recognize these trends and understand that the people who successfully [...]
Success Story: Broadcast Management
Our roots are in broadcast, so it’s no wonder that we have been able to introduce new levels of value to advisors who invest in media. Between a team that’s rich in experience and literally millions in media buying power, we continue to offer unmatched returns for broadcast investments. In 2020, we provided $1.4M Added Value for Advisors – here’s how. [...]
Success Story: Webinars
When stay-at-home measures made the traditional dinner seminar impossible, we created an alternative: The webinar. We’ve seen enormous success and conducted research to see which type of webinar (on-demand or scheduled) was more successful. Here’s what we found: Baby Boomers Have Taken to Videos Social distancing & stay-at-home orders have been a catalyst to make Baby Boomers one of the fastest growing users for video conferencing [...]