The Lone Beacon Blog2022-09-27T13:48:45+00:00

NEWS, BLOG, AND VLOG

September29

Published Article: The Customer Journey and its Impact on Your Revenue

September 29, 2022|Advertising, Marketing, Published Articles, Sales, WealthManagement.com|

  Properly defining your target market and leveraging data to engage them are more important than ever.   By Mike Schaffman,  VP of Sales and Marketing. This article originally appeared on WealthManagement.com   The financial industry is very much in-tune with the correlations that exist between the stock market and [...]

September28

Do You Truly Understand Your User?

September 28, 2022|Advertising, Blogs, Campaigns, Digital Marketing, Lead Generation, Management, Marketing, Sales|

“If you have to explain the joke, it’s not funny.” Written By: Kirby Mack, Vice President of Digital Media at Lone Beacon  If you did a Google search right now for “Do’s and Don’ts of Website Design,” the first page results would give you a combined total of over [...]

September27

TCJ Episode 13: Shiny, Singular Objects Are Not Marketing Plans

September 27, 2022|Advertising, Digital Marketing, Management, Marketing, TCJ|

  When it comes to your business's marketing plans, it's easy to get caught up in epic ideas or single solutions that will launch your company into the stratosphere... But more often than not, these one-size-fits-all solutions don't deliver results! On this episode of The Customer Journey, Mike and Greg [...]

September22

TCJ Episode 12: An Advisor’s Roadmap to Accomplishing Their Goals

September 22, 2022|Advertising, Digital Marketing, Management, Marketing, TCJ|

  On episode 12 of The Customer Journey, Mike and Greg discuss how financial advisory firms can achieve their business goals by implementing an air-tight sales process. Accomplishing the goals you set out for your business is one of the hardest challenges your business will have. That's why the journey [...]

September21

The Missing Link to Sales Success for Your Financial Advisory Firm

September 21, 2022|Advertising, Blogs, Lead Generation, Management, Marketing, Sales|

  Written By: Mike Schaffman, Vice President of Sales & Marketing at Lone Beacon  Believe it or not, one of the most important roles for your business is the Sales Manager. An air-tight sales infrastructure empowers financial advisory firms to grow. Whether your brand has been in business for 10 [...]

September19

Published Article: If You Want to Achieve a Big Goal, Start at the End

September 19, 2022|Advertising, Marketing, Published Articles, WealthManagement.com|

  By Lone Beacon Co-Founder Greg Dinetz. This article originally appeared on WealthManagement.com Setting big goals is wonderful, but without strategy and execution, your chances of achieving them are left much more to chance and luck. It may seem counterintuitive, but to give yourself a better chance of achieving your [...]

September14

Why YouTube is Your Answer to Connecting with New Clients

September 14, 2022|Advertising, Blogs, Brand Building, Campaigns, Digital Leads, Digital Marketing, Lead Generation, Marketing|

By Craig Foster, Lone Beacon's Director of Digital Media. A little while back the Pew Research Center put out a survey that looked at the usage of different social media platforms. This survey looked at usage of YouTube, Facebook, Instagram, TikTok, and other social media platforms. When our team examined [...]

September8

The Most Effective Way for Financial Advisors to Brainstorm Content – The Content Matrix

September 8, 2022|Advertising, Blogs, Marketing|

By Marcus Roth, Lone Beacon's Senior Director of Data, Automation & Content. The top financial advisors in the US face a common issue. They are interested in making content promoting their advisory services, but they don't know where to begin. They feel overwhelmed by the amount of content already on [...]

August30

If You Want to Achieve a Big Goal, Start at the End

August 30, 2022|Blogs, Digital Marketing, Management, Marketing, Sales|

  By Greg Dinetz, Lone Beacon's Co-Founder. It may seem counterintuitive, but to give yourself a better chance of achieving your goals, start with the desired result and work backward. Think about it; when you’re traveling somewhere new, you put the address into your navigation and what does it do? [...]

August24

Do You Onboard New Staff as Well as You Onboard New Clients?

August 24, 2022|Blogs, Management|

We work with some of the most successful financial advisory offices in America and we’ve had the good fortune to watch them grow their staffs.  For most, it’s been a completely enriching experience for all involved, but for some, it’s a frustrating revolving door of staff members.  If you’re on [...]

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