The Lone Beacon Blog2021-11-30T19:36:11+00:00

NEWS, BLOGS, AND VLOGS

December3
  • Tips to Transform Your Digital Landscape

Tips to Transform Your Digital Landscape

December 3, 2021|Digital Marketing, Practice Management, Vlogs|

Lone Beacon works with some of the most successful financial advisories and institutions in America and when they come to us they want some level of digital transformation...with equal parts of optimism and frustration. They don't know where to begin and it's something totally new that both they and their [...]

December1
  • TCJ: The Customer Journey – Episode 2 – Database Gold Mining

TCJ: The Customer Journey – Episode 2 – Database Gold Mining

December 1, 2021|Advertising, Digital Marketing, Email Marketing, TCJ, Videos|

Just about anyone can click the send button and get an email out to their database. But is it thoughtful, original, and engaging content? Is every behavior along the customer journey being tracked and scored in real-time? Watch Lone Beacon’s newest TCJ (The Customer Journey) episode as Greg Dinetz and [...]

November19
  • Are You Turning Your Data Into Revenue?

Are You Turning Your Data Into Revenue?

November 19, 2021|Business Metrics, Digital Marketing|

Many companies take a macro view of Google Analytics: They may look at how many people visit their website, and maybe even how long they are staying on a particular page. While this type of information means something, most companies are not collecting and analyzing enough data points to best [...]

November18
  • First Party Data: Get in the Game!

First Party Data: Get in the Game!

November 18, 2021|Vlogs|

At Lone Beacon, we’re in the business of first party data. We help manufacture and nurture databases filled with first party data for our most successful advisors and institutions. Check out John Capuano's latest video below to learn more about what first party data is, how to get it and [...]

November17
  • PRESS RELEASE: Lone Beacon Announces New Partnership with AI-Powered Data Platform Aidentified

PRESS RELEASE: Lone Beacon Announces New Partnership with AI-Powered Data Platform Aidentified

November 17, 2021|Press Release|

Lone Beacon, one of Inc. 5000’s 2021 Fastest Growing Companies, is excited to announce its partnership with Aidentified, a leader in AI-powered prospecting as recognized by WealthMangement.com’s 2021 industry awards. Aidentified uniquely combines professional and household data to offer customers a 360º view of business prospects and the best [...]

November16
  • Introducing TCJ: The Customer Journey!  A Video Series by Greg Dinetz & Mike Schaffman

Introducing TCJ: The Customer Journey! A Video Series by Greg Dinetz & Mike Schaffman

November 16, 2021|Marketing, Practice Management|

Welcome and thank you for checking out our inaugural episode #1 of TCJ: The Customer Journey as part of our new video series. Anyone who makes their living in the financial services industry will want to keep an eye out for TCJ as Greg Dinetz (Co-Founder) and Mike Schaffman (VP [...]

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