NEWS, BLOGS, AND VLOGS
Introducing: The New Lone Beacon Client Content Portal
We’ve seen from our own research that trust is the most important quality Baby Boomers are looking for in their retirement advisor. The best way to earn your prospects’ trust is by positioning yourself as a thought leader by releasing relevant content such as weekly blogs and radio shows. Lone Beacon’s extensive content library is now easier to access than ever on our exclusive client portal. Here’s [...]
Success Story: Email Marketing
LONE BEACON EMAILS BREAK THROUGH INBOX CLUTTER In 2020, we delivered 4 Million emails for our clients. ▪ LB Drove 13K Total Form Submissions on-site ▪ Total Guide Downloads= 5,363 ▪ Total Webinar/Event Registrations= 6,141 ▪ Total Meeting Requests= 2,061 ▪ Total Newsletter Signups= 950 On average, our clients emails out performed Industry Benchmarks: ▪ 26.21% Lone Beacon Open Rate ▪ Outperformed Industry Open Rate by [...]
Media Habits and Consumerism for the Baby Boomer
Over the past year, our world and relationship to technology have changed dramatically. Consumer behavior and media consumption has seen radical disruption, and those who recognize and adapt to these changes will benefit. Those who don’t could very easily be left behind. At Lone Beacon, we collect and use first party data to help us make better and more calculated decisions that literally influence billions in [...]
Google’s Changes Will Make First-Party Data Even More Valuable
Two separate events in the big tech world are causing a stir for digital marketers everywhere. Firstly, Google plans to eliminate third-party cookies on its Chrome browser in favor of a more privacy-compliant approach, and in March said it won’t offer or use alternatives that allow individual ad targeting. Second, Apple has told the public iOS update 14 will allow users to opt-out of being tracked for ad [...]
Introducing “The Eye” from Lone Beacon: More Data and More Analysis Delivered to Financial Advisors Everywhere
The Basic Facts: The Eye is the first and only web-based reporting software that integrates all of an advisory's marketing. The Eye allows Lone Beacon to mine and learn from the data we have, resulting in better decisions that give our advisors a competitive edge. The Eye is available through a real-time, convenient website URL that is easy to use for busy advisors Read this Q&A [...]
Want High-Quality, Low-Cost Leads? Wish Your Prospective Client a Happy Birthday
One of our most successful marketing campaigns has been the Important Birthdays Package, which uses content relevant to high net worth prospects nearing retirement to build advisors’ credibility and drive low-cost leads. Using Facebook’s birthday filter, we can run highly targeted campaigns on a small budget that produce significant returns: A typical campaign spends $250, and one of our most successful campaigns delivered 47 leads, for [...]